Regular digital cameras record portrait view subjects horizontally. When processing the images on your computer, you have to rotate them 90 degrees. The RDC-7's secondary release mechanism eliminates this step by storing subjects in their correct orientation.
Compact, light, and appliance-friendly The RDC-7 takes you to new levels of portability. Just 135.4mm (5.3 inches) wide and 26.6mm (1 inch) thick, it fits comfortably into a shirt pocket and weighs just 270 g (9 oz). The styling is smooth and free of annoying protrusions. The RDC-7 embodies Ricoh's appliance philosophy by allowing you to comfortably capture images from almost any position. A mode dial lets you switch instantly between still, moving picture, text, and audio capture modes. The shutter release and other buttons all are in comfortable fingertip reach.
See everything from any angle with the 200,000-pixel LCD monitor The two-inch LCD monitor frees you from the viewfinder, making it faster and simpler to take great shots. This 200,000 pixel, active matrix screen lets you check shot quality or review results easily with others. The monitor swivels on two axes so you can record images from almost any position.
Zoom right in with a powerful 3x optical lens The optical lens zooms from the equivalent of a wide 35mm to a telephoto 105mm, giving you the flexibility you need in almost any situation. Because it is optical, the lens lets you enlarge images without compromising the resolution of up to 200 lines/mm.
Macros as close as 1cm Macros are perfect for revealing unusual detail. The RDC-7 lets you get as close as one centimeter (0.4 inch) from a subject without losing the definition you enjoy at normal shooting distances.
Complete Flash Control The built-in flash unit draws on advanced Ricoh technologies to ensure perfect results. In Auto mode, the flash automatically calculates the distance and additional lighting required. The flash prevents overexposure, which commonly occurs with close-ups. You can choose from three manual modes to creatively capture special moods-soft, normal, and strong. A preflash reduces red-eye. ts
Auto White Balance
The RDC-7 uses Ricoh's new multi auto white balance technology to quickly optimize white balance. A Ricoh-developed algorithm identifies and repeatedly processes color calibration information from the CCD's 128 imaging zones. This ensures perfectly balanced results, even when using the flash.
Hybrid Autofocusing for Point & Shoot Ease
The RDC-7 uses both external passive and CCD autofocusing. Regular digital cameras only employ the latter. The additional use of external passive autofocusing accelerates focusing and enhances performance with poorly lit subjects. You can optimize focusing and resolution with all subjects-including in macro and text modes.
Take Your Time The Time Exposure mode lets you set exposures at one, two, four, or eight seconds. This is perfect for shooting in dark places or for creating special action or lighting effects, such as traffic movements at night.
Auto Exposure Bracketing
Auto exposure bracketing provides a margin of safety when you cannot determine the right exposure setting. In this mode, you take three shots at three exposure settings-normal and ?0.5EV-just by pressing the shutter button once. You can then review and choose the best of the shots.
The Time Exposure mode lets you set exposures at one, two, four, or eight seconds. This is perfect for shooting in dark places or for creating special action or lighting effects, such as traffic movements at night.
